“Can’t Get No Satisfaction” from your Sales practice? Strengthen Your Sales Plan

If your sales results feel like a double encore of missed targets and/or inconsistent sales forecasting, you might be living out the business version of the Rolling Stones’ iconic line: “I can’t get no satisfaction.”

And honestly… Mick Jagger was probably talking about a lack of a structured go-to-market strategy. (Probably.)

Why a Sales Plan Matters

1. “You Can’t Always Get What You Want”

Sure, you want more revenue, shorter sales cycles, and customers who sign proposals faster than Keith Richards lights a cigarette. Do you have a sales plan?

Without a plan you’re left hoping the universe finds you. Spoiler: it won’t. A clear sales plan turns wishful thinking into focused, actionable steps - target markets, positioning, outreach strategy, and KPIs. With a plan, your sales practice is in harmony with the business and results are increasingly predictable.

2. “More Than a Feeling”

Your sales team will not be effective with vague goals like “go sell more”. You cannot accurately forecast based on feel. Further, just because there is a robust pipeline, which deals are real and which ones need more qualification? No one closes deals on vibes alone. A sales plan gives your GTM motions structure and clarity, so your team performs like pros.

3. “Solid as a Rock”

A sales plan underpins a sound growth strategy. Developing the plan provides for a reality check. Yes, vision matters, and is fulfilled with a plan. A sales plan bridges the gap between your “someday” and your quarterly revenue dashboard.

4. “Don’t Stop Believin’”

Belief is important. Belief with a pipeline strategy and consistent execution, however? That’s when results materialize. Your reps shouldn’t be journeying anywhere without a map. Your sales plan is the map.

5. “Taking Care of Business”

This is the anthem of every high-performing sales organization. Knowing what business you’re actually targeting ensures you can “take care of business”. A sales plan outlines your ICP, messaging, outreach cadence, deal stages, and forecasting rhythm so your team isn’t just working hard, they’re working smart.

The Real Bottom Line (Turn This Up to 10!)

A strong sales plan helps you:

• Stay focused,

• Spend time on the right buyers,

• Deliver a consistent customer experience,

• Improve revenue forecasting,

• Hire and retain the right sales talent, and

• Meet revenue targets

With a plan, you’re on your way to a sold-out tour.