Learn how to set realistic sales revenue goals for 2026 using data, team capacity, and strategy—without demoralizing your sales team.

In golf - and in sales - there is a huge difference between simply taking a swing and aiming with purpose . Too many companies blast out emails, book calls, and pitch prospects without a unified direction. It is the equivalent of stepping onto the tee box, swinging with eyes closed, and expecting your drive to land in the fairway. If you want consistent results, you need to know exactly where you are aiming . In sales, that target is your Ideal Customer Profile (ICP), the spe

If your sales results feel like a double encore of missed targets and/or inconsistent sales forecasting, you might be living out the business version of the Rolling Stones’ iconic line: “I can’t get no satisfaction.” And honestly… Mick Jagger was probably talking about a lack of a structured go-to-market strategy. (Probably.) Why a Sales Plan Matters 1. “You Can’t Always Get What You Want” Sure, you want more revenue, shorter sales cycles, and customers who sign proposals fas